We are seeing an exceptionally strong property market in Australia right now and the key Sydney areas of Darlinghurst, Paddington and Woollahra have experienced record-breaking sales in the last few months. The main reason for this is that there has been a shortage of advertised properties along with strong buyer confidence, but this doesn’t mean that you can overlook the power of good presentation of your home.
Many of our clients are faced with a dilemma as to whether they should consult a stylist to maximise the saleability of their home. This can be highly advantageous, even if you are selling a furnished home. Buyers are often attracted to a property by the image of the lifestyle that has been created.
Our team recently listed a property at 801/320 Liverpool Street, Darlinghurst that sold prior to auction for $2,850,000 in September.
When the property was handed over to us to sell after tenants had been residing there for 4 years, our team got to work to prepare the property for sale. The pictures above were taken before the work was done – still a stunning property, even in these photos.
We quickly commissioned a handyman, painter, electrician, marble benchtop repairer, carpet layer and stylist and the apartment was ready to be marketed. And the photos below show what a real transformation the styling process can make.
In this case, the value of these enhancements resulted in a huge amount of interest for the property. Getting the appearance and marketing right of any home can significantly increase the amount of interested buyers to view the property.
Fraser Turvey is an experienced, successful and highly regarded McGrath real estate sales agent operating in the key Sydney suburbs of Darlinghurst, Paddington, Surry Hills and Woollahra.
He draws from his almost 20 years of experience across a broad range of property types in high-end real estate to deliver a first class service to all of his clients.